Branding Little Brands
Our logo represents BLB’s Creative Director who has spent her childhood drawing in her mother’s artistic atelier.
We consider the use of pencil necessary to transmit the essence. Creativity for us is innate therefore we believe that is something you experiment since you are born. It is that creative sensitivity that makes see things in a different and spontaneous way.
We have synthetized Eleonora’s picture with few and essential lines. The pencil is in a bigger scale in order to remark the importance of drawing and the use of artistic tools during her childhood.
We have put color on the paper because that’s the support that will have the creation and final project.
Due to the long name of the studio. We have justified the name to the left in three lines and used two typefaces combining tradition and minimalism.
In conclusion, the result is a symbol that transmits tenderness and surprise to people who get contact with our design studio. We wanted to give form to the authenticity that characterizes us, making the unexpected memorable.