Branding touches and moves emotions, changes our behavior and mood.
It's a discipline that intervenes in color, imagery, typography, language and space.
Branding creates its own way, creates its own rules, branding is constant improvement, is to face new challenges and find ways of doing things in the best way.
Branding in technical language, is a STRATEGIC + CREATIVE practice = whose purpose is that the brand creates relationships, and secure benefits through an increase in consumer preference and loyalty.
The foundation of your brand is your logo. Your website, packaging, promotional materials and points of contact - all of which should integrate your logo - communicate your brand.
Design is a fundamental tool to increase your credibility as a brand being consistent, reflect the values and mission, stand out from your competitors and augmenting sales.
Branding is the key to open the door to new opportunities.
BRIEFING (Listening to your needs, ideas and goals)
STRATEGY (Planning how you should be different)
CONCEPT RESEARCH (Getting inspired by beautiful things)
CREATION (From paper sketches to digital design)
BUILDING (Adding value to your Brand step by step)
IMPLEMENTATION (Making your Brand tangible & visible)
LAUNCHING (Let people fall in love with it)