Brooklyn Botanic Garden
This is a personal project that I’ve developed on my free time attending summer university at School of Visual Arts in New York, the aim was to improve the current logo.
To design the symbol I’ve took inspiration from the blossoming concept and from the old main entrance of the garden. I’ve created a brand that can be designed with different symbols based on watercolor botanic drawings. This garden is a place with history, where you can find always something new and where you can live different kind of experiences. So, also the logo had to convey this sensation of something unexpected but consistent at the same time.