The creative concept for this dance academy branding development comes from the letter “L” of the academy’s logo.

The “L” has a 45° cut in the corner due to it is a very familiar shape in the city. Eixample neighborhood is totally squared and has the same 45º cut on every vertix. As a result, the heart of Barcelona where the dance academy is located is represented.

From there I have extracted the octagonal form. That has become the graphic element which accompanies text and images in the dossier.

This octagon is formed by crosses of lines that represent the various professional’s and student’s paths that reach the academy. Furthermore the same movements of dance lead to a line that with its essence accompanies the contents. Projects that dance perfection goal with a graphic element.