To design this holiday apartment logo, we had to specifically focus on where its located. Since this apartment is in the neighborhood of Gràcia in Barcelona, we want to transmit its easygoing spirit.

Applying calligraphic capital letters people feel like it’s handwritten by someone in a very good mood.

Especially relevant is the game done with the double “O” drawing a kind of cheerful face looking at the sky.

Finally we included the name of Barcelona since it’s a very clear reference in the world giving strength and contrast to the overall design.